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October 20, 2025 – China/Africa –
A major media training event kicked off in Beijing on 17 October 2025, where journalists from across Africa and other nations wrapped around the National Radio and Television Administration (NRTA) of China and the Research Training Institute (RTI).
The two-week seminar, scheduled to run until 30 October 2025, brings together media professionals from countries including The Gambia, Nigeria, Botswana, Jordan, Turkey, Panama, and Barbados.
In his opening remarks, NRTA official Chang Jin emphasized China’s view of the media’s role in shaping public opinion and cultural narratives, stressing themes of shared development, unity and responsibility across borders.
Participants are engaging in sessions on emerging media trends, content development, intellectual property in digital media, operations of new media platforms, and the metaverse’s future role in reporting and production. The program also includes a cultural element—trainers will take part in excursions such as a visit to the Juyongguan section of the Great Wall.
According to reports, the event aligns with China’s broader Belt and Road media-cooperation agenda, where training and collaboration with media from partner regions are seen as part of a larger exchange strategy.
While the seminar offers professional development opportunities for the journalists involved, some media-anatomy observers caution that such programs may also serve China’s global media-narrative goals, pointing out that earlier training sessions emphasized “constructive journalism” and contextual alignment with host-country media models.
For the participants, however, the training provides valuable access to new tools, international networking, and cross-cultural exposure in an era of rapid digital media transformation. The exposure to China’s media ecosystem and training infrastructure may help journalists adapt to shifting global media landscapes—especially in content creation, platform-management and audience engagement.
The seminar underscores the increasingly international character of journalistic development, where media professionals are no longer trained only regionally but are accessing global forums and new media ecosystems.
Reference –
https://senigambia.com/beijing-hosts-global-seminar-on-new-media-platforms-operations/
