The Greek National Tourism Organization has greenlit two familiarization (“fam”) trips aimed at boosting tourism through dedicated media coverage. One such trip brings German journalists to Thassos, while the other invites Cypriot journalists to Lesvos. These fam trips are strategic efforts to showcase the attractions of Thassos and Lesvos, encouraging influential travel media to experience them firsthand—resulting in richer, more authentic storytelling that entices potential visitors. Such trips are standard practice in tourism marketing to spark fresh articles, social media features, and broadcast spots, ultimately influencing travel decisions. Thassos: Known as the “Emerald Island,” it’s...
